Green mistakes, greenwashing, green wash, green businesses, green business, green marketing, green leaf logo

If you’re reading Inhabitat, you’re no doubt aware of how popular the ‘green’ trend has become. Businesses have finally started to realize that the environmental movement is here to stay, and that there is money to be made ingoing green. This is something that Inhabitat readers and concerned citizens should be happy about… sort of. While it is great that so many businesses finally see the green in ‘going green’, too often businesses approachgoing green in all the wrong ways– producinguseless ‘eco’ products,tone-deaf marketing, or even worse:greenwashing. Check out our list of thetop 5 mistakes that businesses make when trying to go green.

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By Jill Fehrenbacher
Found on the net by our News Bot

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